The Strategic of Zara Essay Example | Topics and Well Written Essays - 1000 words

The Strategic of Zara - Essay ExampleThe lodge is also endowed with experienced human resources beginning with the companys chief administrator officer. For instance, the company boasts of a 200 person strong innovative team that is inspired by customers need for value and quality. Moreover, the companys commitment to environmental sustainability is a boost to its image given that there has been a push for environmentally friendly products in the recent age due to climate salmagundi concerns worldwide. The companys product portfolio is full of a variety of apparel and accessories for women, children, and men from all corners of the globe. The company has a good product positioning dodge with its stores adopting different outlook and setups that vary with the respective countries or regions of operations. The company has adopted best practice for its daily operations. For instance, the company uses the just in time muniment management technique to ensure that it effectively manag es the levels of arsenal in its storage facility and deliver the products according to demand. This technique has helped the company to eliminate the wastes associated with inappropriate inventory management. It is also notable that the companys internationalization strategy has been advantageous for its completion. The company has been aggressively involved in expansion in the recent years with the approach taken including the use of franchises and licenses in far-flung markets. As a result, the company has positioned itself as a global leader in the design, manufacture.... Internal milieu One of the common methods of evaluating a companys internal environment is through the use of SWOT analysis (Henry, 2008). Zara Company has various strengths and weaknesses. To begin, some of the strengths of the company as depicted in its relative strength in the market include Originality of the companys products that has distinguished it from its competitors. The companys products are appar ent in terms of design and this has made them identifiable. The company has dedicated staffs that are committed to personalized customer service. With experts in the fashion and design industry direct by the CEO, the companys human resources is unmatched. The stores and outlets across the globe are fully managed by the company as opposed to licensees and franchises used by new(prenominal) industry players. This has helped the company control the quality of products sold in the outlets. The company has also an admirable production line that is able to produce new products deep down short timelines. Technology use has been enhanced in the manufacturing segment for efficiency. Costs of the companys products are relatively let down attracting many buyers. With relatively lower prices, the companys attract high sales volumes. A well managed supply and value chain that ensures distribution of products required standards. The centralised warehouse acts a is within good regulator in the companys revolutionalised distribution system. Apart from the companys numerous strengths, the company still has weaknesses as sketch below The company is yet to have a good advertising campaign that has had a negative impact on its brand recognition